Poll indicates most Missoulians support pro housing policy

Poll results indicate most Missoulians think the government should prioritize creating more homes rather than protecting neighborhoods from change.

A poll conducted in mid-November 2025 shows that as the city weighs code reform changes, most Missoulians agree that there is a shortage of affordable housing and the city should prioritize increasing housing stock and bringing down prices.

In the poll, which was conducted by an independent third-party pollster commissioned by Front Step CLT and ProHousing Missoula, Missoulians agreed that the city lacks housing at all levels of the market. Renters and lower-income residents especially agreed that the city lacks housing options.

Nearly 60 percent of responders also agreed that housing costs make it difficult for them to envision a long-term future in the Garden City.

Missoulians across several income levels agreed that the city lacks housing.

In an optional comment section, poll respondents weighed in with the deeply personal anecdotes about how housing struggle affects everyone:

• “2021, landlord sold his home and moved into our rental. It took 3 months to find a place and our rent doubled and has only gone up since.”

• “A friend lives in a 5th wheel started 4 years ago.”

• “A neighbor's rent was increased to an unaffordable amount. He and his dog are living in his car. Heartbreaking. He's in his 60s.”

• “I became homeless a year ago im now in subsidize living.”

• “I literally can't afford a house. I make good money and pay no rent. But with a 20% down payment I couldn't afford a mortgage on a low-median cost house.”

These insights come at a pivotal time for the community as Missoula City Council is set to vote on a code reform package that could impact housing stock for decades to come.

Find a summary of poll results from Embold Research here, and the topline poll results here (which also contains a link to the individual responses).

For more information or to request an interview, reach us at info@prohousingmissoula.org.

ProHousing Yard Signs

We have newly minted ProHousing yard signs! This latest batch is glossy and UV coated to stand the test of time. Contact us to get one for yourself: info@prohousingmissoula.org